For pet owners who want to instill positive behavioral traits in their animals and themselves, Sniff University (Sniff U) at SPCA in Tampa Bay, Florida, provides a diverse learning environment. Both felines and canines can be enlisted at Sniff U, where owners learn as much about animal needs as the pets learn about fundamental obedience and good behavior. The program also offers specialized courses, and owners with pre-existing pet issues can work toward eliminating bad habits. The effective training methods utilized by the Sniff U staff are based on confidence building and positive reinforcement. These methods can be easily applied at home to ensure the ongoing success of training. Training takes place at the Libby Einherst Education Center on a scenic 10-acre campus.